We were talking in the meeting about the usual buzz words, playing WIP bingo and then someone comes out with the doozie "As we all know: Content is King"
Content is king??!
I just don't get it. Where did this nonsensical phrase came from?
It kind of reminds me of the time I heard "It will be seamless integration with heavy branding"...
wtf...???!
Why isn't it "Content is the bomb" : or "content gets my rocks off", the king reference just doesn't do anything for me.
I think I'm going to start collecting dollars for every time I hear the phrase "Content is King" for the advertising/media year of 2007.
I have a little pig money collection jar. I should fill it easy.

Next
I've encountered this for a while, but never blogged it.
When I go out for breakfast, and order toast, what right does the cook/chef/bitch have to butter my toast??
Personally I don't like the butter to melt into the toast. I hate that. I like the butter to just rest on the top. That requires that the toast must cool down a little before application.
It actually pisses me off.
A lot.
It is such a personal activity, I don't know why cafes continue to be so ballsy with this. However, next time I will remember and will not allow them to butter my toast... OR...dump the eggs on top of the toast so that the toast resembles a mooshy lump completely removed from the whole idea of toast. Who comes up with this shit?
BED
(Blog Erat Demonstrandum)
(great name for a blog, if anyone takes this, I shoot them!)